Design Thinking Ideation Tools Course
Description:
Most early-stage teams don't fail from a lack of ideas, they fail from having no method for generating and testing them fast. This course gives you a working ideation toolkit: the design thinking process that frames the problem correctly, and a set of proven techniques from de Bono's Six Thinking Hats to SCAMPER, SWOT and reverse brainstorming for turning that problem into a shortlist of genuinely new solutions. You'll finish with your own solution, SWOT and elevator pitch, not just a set of frameworks you've only seen used on someone else's case study.
Course objective:
The course aims to enable participants run a structured ideation process end to end from framing the problem through generating, stress-testing and pitching a solution using the same tools founders and product teams use to move from a start-up idea to a validated concept.
Who this is for:
- Start-up founders and early-stage teams generating their first real solution set.
- Product, innovation and R&D professionals looking for a repeatable ideation process.
- Anyone tasked with generating new solutions under real constraints of time, budget or team size.
- Facilitators who need a toolkit for running group ideation sessions.
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Learning outcomes:
On completion you will be able to:
- Apply the design thinking process to move from a defined problem to a shortlist solutions.
- Use de Bono's Six Thinking Hats to examine a problem from six distinct perspectives before committing to a direction.
- Apply the SCAMPER method to systematically generate variations on an existing product, service or process.
- Conduct a SWOT analysis to pressure-test the viability of a proposed solution.
- Use analogy thinking to borrow proven solutions from unrelated fields or industries.
- Run a Round-Robin or Reverse brainstorming session to generate and stress-test ideas as a group.
- Complete a Personalised Needs Assessment and translate a chosen idea into a one-page solution, SWOT and elevator pitch.
Course content:
The design thinking process, and how it's applied in practice through worked case studies. An introduction to the ideation toolkit you'll use for the rest of the course, and why the right framing at this stage determines the quality of every idea that follows.
De
Bono's six thinking hats, the SCAMPER method, SWOT analysis, and analogy
thinking, followed by Round-Robin and Reverse brainstorming for generating and
pressure-testing ideas as a group. A short session on tech and trends to ground
your ideas in what's actually emerging in the market.
